So you are tasked with building an Online community. Guess what: you are not alone. More and more companies are trying to elbow their way into social networking space.

The challenge is to approach it in the right way. You need to ask yourself and by extension your organization, not only, how would we benefit from an online community, but: how would a member of your online community benefit from participating in our social network? And while it may seem topsy turvy, this should become the objective of your effort, the foundation of your endeavor. Everything down the road should be measured against that goal.