Bell needed to exceed the sales targets of one their retailer’s in order to keep the multimillion dollar business unit on the shelves.
We leveraged search, RSS, contextual advertising, community sites, and also also targeted underserved markets (women and youth) with message and image-specific banner ads.
A click-through rate of 5%, exceeding both industry averages and client expectations. Conversion rates averaged 30% and sales exceeded the national retailer’s weekly targets.
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