Illumio | Unprecedented visibility


A startup came to us with an unprecedented solution for network visibility and security.


They challenged us to find a name that would speak to both the current product and the long term, broader vision.



We started by coming up a with a list of root words that evoked the company’s mission. Of all the words we found, illuminate encapsulated it the best.

When we came up with the name Illumio, it was like light bulbs went on all over Silicon Valley.

Let's talk

Drop us a line and let’s set up a time to chat.