Faced with an increase in competition, Autodesk, one of the world's largest companies, wanted to create greater customer loyalty and more demand for their products.
Igor and his team at Clear Ink created an online forum that customers and prospective customers returned to again and again. How did we do it? By creating an experience that was both meaningful for career advancement and personal. We found a true pro in the field with a sparkling public persona and magnetic speaking skills. Then we coached her in creating screencasts and podcasts.
Customers posted questions. "Amy" posted responses. For more complex questions, Amy posted tutorials. Customers logged on whenever they wanted. Amy developed a huge following.
This work was directed by Igor, CEO of Boldium, while he served in the role of Executive Creative Director at Clear Ink, a digital marketing agency based in Berkeley, CA.
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