Since the turn of the 20th century, Clorox has been committed to making products that promote a cleaner world. Clorox came to Boldium to help bring the company fully into the 21st century with a mobile application that would serve their mission and create newsworthy buzz in social media spaces.
Bolidum’s team worked closely with Clorox to create an app that was both truly useful and wacky fun. myStain provides both on-the-go and at-home tips for removing stains, all narrated in a fun, irreverent tone. At a restaurant and some salad dressing drips on your pants? (Just because it’s called “dressing” doesn’t mean you should wear it!) Try sprinkling some artificial sweetner on the stain.
While we began with an iPhone app for the English speaking market, the iPhone app was so successful that we quickly expanded to the Android market, the US Hispanic iPhone market, and an online web version localized for North and South America.
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