The Bark Magazine
The Bark Magazine is a popular magazine on modern dog culture, coined by Time Magazine "The New Yorker of pet magazines." While The Bark already had a website, they wanted a new site that would build a richer online community, increase brand identity, allow editors to more easily update content, and drive subscriptions.
First, Boldium built a full scale content management system with a customized editing interface to enable writers, designers and editors to contribute content and collaborate much more easily. Next, Boldium harnessed the latest tools for user generated content to tap into the pet community: blogs, an events calendar, slide shows, and a platform for story submissions.
The best part is that the system allows Bark to easily change things around to adapt to its community: today a smiling dog contest, tomorrow... dog fashionistas? Finally, Boldium threw in ecommerce of the magazine’s products to deepen brand identity, simplified the site architecture and voila, the site feels so alive you could swear you hear a dog happily panting in the background.
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