With a brilliant team of engineers and a revolutionary approach to security, Vectra needed a name and brand that could stand up to their mission.
Through a discovery process, we landed on four values that are core to the company: responsiveness, transparency, simplicity and security.
Our goal was to create branding that evoked all of these.
We approached the naming process as both science and art. We scoured the landscape for a list of relevant words, roots, pre-fixes and endings. Then we created hundreds of combinations.
One name practically jumped out of the list: Vectra.
The iconographic logo is both simple and dynamic. It combines the V and A into a line graph, symbolizing the always-on security monitoring of the company. And when you roll-over, it’s moves.
The visual branding of the website also emphasizes simplicity and responsiveness. We also used transparencies to represent the systems they install–intuitive and insightful.