Vonage

Vonage - Customer Acquisition

Vonage is a leading provider of broadband telephone service with cost effective communication and 2.5 million subscriber lines. Boldium was charged with creating new banner campaigns on a monthly basis.

Given that Vonage is especially cost effective for international calling, the challenge was to expand the customer base among ethnic and immigrant groups who frequently call internationally. This meant we had to increase awareness of a high tech service to a target group that was not, on average, tech savvy.

The clicks kept rolling in. How did Boldium do it? Boldium came up with a concept that focuses on the emotional connection with family and friends. And we did it through the simple word “hello," written out in different languages.

Work