# Automation Anywhere Automation Anywhere automates repetitive business processes to boost productivity and free up humans to focus on more important work. They asked us to update their home page and create a video to clarify what they do and bring it to life. ![Laptop displaying the Automation Anywhere homepage with a digital workforce headline and tasks completed counter.](https://cdn.sanity.io/images/abes57fd/production/3cac81edca84ba64b92a4070beec7c573e1ed1fa-2720x1200.jpg?w=1360&h=600&auto=format) ## expertise: Marketing ## deliverables: Ad creative,Video & motion design,Content strategy & copywriting,Web design ## Adding life to automation ### The key insight Not everyone comes to AI and automation from the same place. Some are eager to adopt; others are wary. Automation Anywhere needed to speak to both, establishing their credibility at the forefront of innovation while grounding their message in tangible, everyday improvements for real people. ### The bold strategy We anchored the top of the home page with a continuously moving stat ticker and live news feed to demonstrate real-world impact from the start. As visitors scroll, the narrative shifts to practical benefits and clear paths forward. An animated video we produced brings it to life, showing what a better day at work, and at home, actually looks like with AI and automation. ![Illustration of office workers around a conference table, watching a female coworker give a presentation.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F7cd394269d1fa6aad661b9098a0ccc29d0432495-1328x1328.jpg%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6acd496d51672d300fabff6f) ![Smartphone displaying the Automation Anywhere product page against an orange background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F1362f653c24316cac73682c98212bc1509f2ed28-1328x1328.jpg%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6acd496d51672d300fabff6f) ## Videos that hit home We created a super easy to understand, light-hearted “day in the life of” video series to generate excitement—and alleviate anxiety—among the people who will actually be using automation software. The videos feature office workers stuck in a life of drudgery, until Automation Anywhere software comes to the rescue. It improves their work life and gives them more time to do the things they love at home. Like giving pet turtles extra TLC 🙂 ![Black to orange gradient](https://cdn.sanity.io/images/abes57fd/production/a125a06f4fb578a3908af75d53904ba31bd4d0ac-2720x2092.jpg?auto=format) ![Orange to black gradient](https://cdn.sanity.io/images/abes57fd/production/a8e0e08dc09370b5706308a4667fc5f7771a7860-2720x2092.jpg?auto=format) ## Supporting people, not replacing them Automation Anywhere isn’t about replacing people with robots. It’s about helping them focus on high-value tasks instead of mundane, repetitive ones. From the copy to the imagery, we highlighted the experiences of real clients and real benefits. ![Full Automation Anywhere homepage highlighting intelligent automation products and customer results.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F5488dc8f60f4af940442a8b9dad1e8a1f4073529-1328x4250.jpg%3Fauto%3Dformat&w=1328&h=4250&fit=cover&dpl=6acd496d51672d300fabff6f) ## Stat-backed credibility We created a case study treatment that emphasizes impressive numbers and specific use cases. The numbers reinforce Automation Anywhere’s credibility, while the use cases help prospective clients find something they can relate to. ![Desktop monitor showing Automation Anywhere customer results on a wooden desk.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fa753728eb1082c3775dc65183e24ff20183fea04-2720x1280.jpg%3Fauto%3Dformat&w=2720&h=1280&fit=cover&dpl=6acd496d51672d300fabff6f) ## Want to see more work? [Branding](#branding-1-panel)[Marketing](#marketing-1-panel)[Products](#products-1-panel)[AI Solutions](#ai-solutions-1-panel) ![Nurse in scrubs that say On Lok on the left side chest ](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F1e4679cfe0418ceeb4edf388fca5d7e86c9bde43-2120x2120.png%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [On Lok](/work/on-lok) Inspiring seniors to embrace life - Brand Strategy - Visual identity ![Work boot displayed on a widescreen monitor with labeled feature callouts](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F5a6d9be338bf6908628df3b9d7f5e4fa5c7c3467-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Ariat](/work/ariat) Bringing new energy to an iconic work brand - Web design - UX/UI design ![Hand holding a phone showing a job interview scheduling app with selectable time slots, against a blue-purple gradient background. ](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F4ee3d09905a26a5c8110d2a6ea24deef7f253448-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Monster](/work/monster) Helping people quickly find jobs they love - Product strategy - UX/UI design ![A pair of hands holds up an iPad with the Good Chat interface visible on the screen](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fc8f93736a7df0c916d1e10de0878a2d288b4e02e-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Goodchat](/work/goodchat) Designing a simple way to bridge a divided nation - UX/UI design - Web design ![Laptop showing an Axiom lawyer profile with testimonial quote, ratings, and industry experience summaries.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F765c0f04330cc7602f3369345555081ff675e488-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Axiom](/work/axiom) Defining a product vision based on proactivity - Web design - Product strategy ![Nurse in scrubs that say On Lok on the left side chest ](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F1e4679cfe0418ceeb4edf388fca5d7e86c9bde43-2120x2120.png%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [On Lok](/work/on-lok) Inspiring seniors to embrace life - Brand Strategy - Visual identity ![Hand touching a yellow fabric with a bead of water on it](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2bc278ce57b2fe39ecbdf722d946523a4545816d-2720x1200.png%3Frect%3D760%2C0%2C1200%2C1200%26w%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Weev](/work/weev) Digitizing the footwear creation process - Web design - Product strategy ![Smartphone displaying an AVEVA social media ad about building a digital twin, with additional ad variations shown in the background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2206e1fe74f31b8a21c04cb6cfcf781f64d57c0c-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [AVEVA](/work/aveva) Lead with trust, not just tech - Web design - Ad creative ![Laptop showing an Axiom lawyer profile with testimonial quote, ratings, and industry experience summaries.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F765c0f04330cc7602f3369345555081ff675e488-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Axiom](/work/axiom) Defining a product vision based on proactivity - Web design - Product strategy ![Hand touching a yellow fabric with a bead of water on it](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2bc278ce57b2fe39ecbdf722d946523a4545816d-2720x1200.png%3Frect%3D760%2C0%2C1200%2C1200%26w%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Weev](/work/weev) Digitizing the footwear creation process - Web design - Product strategy ![LifePlus smart watch on someone's wrist, being held up to check their glucose levels](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fc7c94a06641a0e80e67914b9538a43ec6890e83a-872x872.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [LifePlus](/work/lifeplus) Transforming the way diabetics manage health - AI product design - Wearables ![Rendering of a sleek racecar with the Autodesk logo on its fender](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F62bbaabb6503bc063c6ca1cffd854939ca10db37-864x864.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Autodesk Fusion 360](/work/autodesk-fusion-360) Galvanizing a revolution in manufacturing - UX/UI design - Video & motion design ![Cropped corner of a laptop screen with the LocaliQ dashboard open](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F50806ab03b691e5b43fb67b0e6a8a64f7c29b771-1496x1496.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [USA Today Co.](/work/local-iq-ai-design) Designing AI that’s powerful—and personable. - AI product design - Branding ![Various shapes with faces — a rectangle, curve, circle, and triangle — stacked on top of eachother, with sparkles](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F261ca10e508f8bdf6abe7b1dab70ee5efbb56b4f-1200x1200.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6acd496d51672d300fabff6f) [Magic Tale](/work/magic-tale) Building an AI platform to boost literacy - AI product design - AI development ## Say hello, we love meeting new people. Big idea, small question, or something in between—we’re always up for a good chat about design, technology, and what’s next.