# AVEVA AVEVA, a global leader in industrial software, needed a B2B website refresh and campaign series to help them clarify their offering, connect with their audience, and enhance their design system. They asked us to help capture their vision. ## expertise: Marketing ## deliverables: Ad creative,Data visualization,Web design,Infographics,Campaign strategy ## Lead with trust, not just tech ### The key insight Trust isn’t built on reputation alone, it’s also built on clarity. Even when prospects recognize the need for change, the perceived complexity of switching platforms can stop them in their tracks. For AVEVA, the challenge was to clearly show the value of their solutions—and that transformation doesn’t have to be disruptive. ### The bold strategy Our strategy focused on building trust through clarity and approachability, showing how AVEVA could solve real pain points. We supported that message with clean storytelling, a friendly tone, and visuals that made complex ideas feel simple and actionable. And we streamlined the design system—making it easier to scale, easier to use, and unmistakably AVEVA. ![A laptop on a purple-lit surface displaying a webpage about industrial software solutions and industry use cases.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fd520f1b0351868f322a86b7038b232b0987c914c-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Two women smiling and talking in a professional setting.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fd3f35c14741d19646c3d475343f8c0d651b02e7e-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Building on the brand identity Drawing from the sharp angles and vibrant color of the logo, we extended AVEVA’s visual identity to reinforce their position as an industry leader—bold, modern, and built for scale. We applied those elements to create a site that feels cohesive, high-impact, and distinctly AVEVA. ![A collage of AVEVA website sections featuring mission statements, industrial workers, technology imagery, and purple graphic elements.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Ff02f705c14905d799ec507a2bca95b6c848aa795-2720x1200.png%3Fauto%3Dformat&w=2720&h=1200&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Streamlining the story AVEVA has a ton of products covering a wide range of industries. For the home page, we opened with proof points that demonstrate their reliability—then used tightly framed benefits to show exactly how AVEVA delivers on its promise, leading visitors to explore deeper through their industry. ![Black to purple gradient](https://cdn.sanity.io/images/abes57fd/production/407e9d2e4936643c306f1d5f94b1a0d424f36c45-2740x2000.jpg?auto=format) ## Show the future, without the fear We created a series of campaigns guided by a simple strategy: reduce hesitation by making AVEVA’s innovation feel clear, approachable, and actionable. We wanted prospects to feel like getting started was easier than they thought—and worth the leap. ![AVEVA Connect promotional graphic encouraging gradual cloud adoption, featuring a headline about reaching the cloud with on-premise systems and an image of an engineer using a tablet.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fdbc03645f4191720bf3b4f0df5165c3289991502-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![AVEVA Connect promotional graphic highlighting industry cloud adoption, stating that more than 70% of enterprises will use industry cloud platforms by 2027.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fb9961043a61909996b4b78a55de8903afdd50c64-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Building momentum through approachability Our second campaign brought AVEVA’s innovative Digital Twin technology to life with sleek, future-forward visuals—combined with approachability. We highlighted how their cutting-edge technology can provide value throughout the project lifecycle—and promoted a white paper to demonstrate the details. ![Example AVEVA social media ad shown on a smartphone with multiple related ad variations promoting digital twin technology.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F6dd5b652379e0c154595a2ffa498b4a4dc361729-2720x1200.jpg%3Fauto%3Dformat&w=2720&h=1200&fit=cover&dpl=6a63a3383ffa7000085aaab1) > Working with Boldium has been an exceptional experience. Their designs were not only visually stunning but were also grounded in solid strategy. We’re incredibly happy with the results. — Joe Franklin,Creative Director, AVEVA ## Explain visually, at scale To support long-term storytelling across channels, we designed a library of flexible infographic templates—built to explain complex ideas fast. The system included scalable formats such as multi-step, story-based, stat-based and listicles. This gave internal teams the tools to communicate clearly, consistently and with high impact. ![Two AVEVA marketing infographic designs illustrating a three-step process for industrial technology solutions, with diagrams of power plants, renewable energy systems, and data dashboards.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F03af37b8648d90a00e6b432a5b25eb945076dbd0-1328x6696.jpg%3Fauto%3Dformat&w=1328&h=6696&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Takeaways for your next project ### Lead with trust, not just tech We didn’t overwhelm users with features—we anchored the experience in clarity and proof, walking them through clear, digestible benefits. ### Your homepage isn’t a directory—it’s a thesis If your homepage just lists what you offer, you’re missing the opportunity to shape how people think about your brand. It should tell users what you stand for, who you’re for, and why they should care—all before they scroll. ## Want to see more work? 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Big idea, small question, or something in between—we’re always up for a good chat about design, technology, and what’s next.