# LifePlus LifePlus created the first smartwatch that detects blood glucose with just a touch. They asked us to design the UX/UI, visual identity, and branding for the watch, app, and website from scratch. We were excited to help. ## expertise: Marketing,Products ## deliverables: AI product design,Wearables,UX/UI design,Web design ## Transforming the way diabetics manage health ### The key insight Many people with chronic conditions, especially diabetes, think about their disease 24/7. We saw an opportunity not only to ease the burden of constantly monitoring symptoms with finger pricks, blood pressure checks, etc., but to relieve the stress of constantly worrying about health. ### The bold strategy The key was simplicity, but getting there was complex. We needed to create a design system for determining when notifications are worth interrupting someone’s day and which data views matter most. To help answer those questions right, we leveraged AI-driven insights to help patients and providers make smarter decisions and achieve better outcomes. ![Lifeplus dashboard shown on a laptop computer, providing easy at-a-glance access to core health vitals such as blood glucose levels](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F1e5c6cb66636603bd9d85822590a2214beff4dad-1328x1328.webp%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Lifeplus dashboard shown on a mobile phone, providing a bar chart of blood glucose levels over time](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F6745cdbb32a956b0c85f93516654cf57f05552f3-1328x1328.webp%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## From design to delight To help people understand how their behaviors impact their health, we designed dozens of data visualizations to get to the ones that were easiest to understand, most impactful, and full of delight. Because the more delightful it is to interact with the data, the more likely users will be to learn from it. ![Series of Lifeplus watch faces, showing alerts for low blood glucose, high blood pressure, and low oxygen saturation](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2c7480a6d414eb235a26a5a6f03fdcd2272b620f-2720x1200.webp%3Fauto%3Dformat&w=2720&h=1200&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## The power of nudges Nudges help people stay in control of their health, but too many, and they become noise. We worked closely with the LifePlus team and medical staff to design an AI-driven system that surfaces the right nudge, at the right moment, with the right message. ![Series of Lifeplus watch faces showing advanced tracking features via a variety of charts and graphs](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Ff65141594b64c0fd66d5fd6b92c879a2065219a1-2740x2000.webp%3Fauto%3Dformat&w=2740&h=2000&fit=cover&dpl=6a63a3383ffa7000085aaab1) > Boldium is full of extremely talented and creative artists who are meticulous. They collaborated closely with us as one team to create an elegant, unique experience that’s never been done before. — Alodeep Sanyal,CEO, LifePlus ## A watch face for everyone Wearing something on your body is very personal. It has to feel like you. But people have so many different needs and styles—some want to see data big and bold; others want to be discreet. Some prefer a modern watch design; others more classic. And yet, we couldn't make twenty-five watch faces for an MVP. So we came up with five visual treatments to span the personal needs and styles of our audience. ## Easy peasy We designed everything to feel extremely easy. Every swipe and interaction delivers on expectations. A simple icon system makes it easy to add the size of meals. Color signifies severity, but we added additional signals for reinforcement, and for the colorblind. We also designed additional apps so users can get to all the information they need on their wrist. And to wrap it up, we designed a start-up guide to help people quickly find everything they need to know about using the watch. ![A young man holds out his arm, wearing a Lifeplus watch on his wrist](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F5d9f615c7d5d64a31ae393c2f7634cb5b4512e64-1328x1000.jpg%3Fauto%3Dformat&w=1328&h=1000&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Message icon, showing a speech bubble with a dot on top](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fc461edf053d9b962f4860e98aaca26e7cee847d4-560x420.gif%3Fauto%3Dformat&w=560&h=420&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Hydration icon, showing a cup full of water](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F4388a68abdd7ce0f2163ad03fe8e0c0641f25b1d-1120x840.gif%3Fauto%3Dformat&w=1120&h=840&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![A young women holds her arm over her face, wearing a Lifeplus watch on her wrist](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F20443eb56bd1cc6506800753f7557407fc79eff3-1328x1000.jpg%3Fauto%3Dformat&w=1328&h=1000&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![A person wearing a smartwatch on their wrist, displaying health metrics like heart rate, blood pressure, oxygen level, and step count, with a “Measure” button on the screen.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F603a22d6d0acb1c2bee20afa618d6ebac7a4eef9-1328x1000.jpg%3Fauto%3Dformat&w=1328&h=1000&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Ringing red alarm bell icon on a white background](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F77b25449d4f283109c49842f24d9cf47914c2553-1120x840.gif%3Fauto%3Dformat&w=1120&h=840&fit=cover&dpl=6a63a3383ffa7000085aaab1) !['Getting Started' section of manual for Lifeplus watch](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Ff1a0b47288b73385d16e0eaa2c9ccf75d2a217e6-2720x1200.webp%3Fauto%3Dformat&w=2720&h=1200&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Going to market Finally, we partnered with the team to develop a go-to-market strategy. From helping to define the positioning and the value proposition of the product to making the business case to potential investors to designing the investor deck. ![A series of sections from LifePlus' marketing site are shown arrayed in a 3d grid](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F0028ded7a3935fdbf33b17792f4e5399f86daaa7-1920x848.webp%3Fauto%3Dformat&w=1920&h=848&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Want to see more work? 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Big idea, small question, or something in between—we’re always up for a good chat about design, technology, and what’s next.