# Gannet / LocaliQ videos Dash by LocaliQ is an AI-powered lead management platform designed to help small businesses respond faster, convert leads more efficiently, and drive smarter growth. LocaliQ asked us to develop a product launch campaign strategy and video series for the product launches. ## expertise: Branding,Marketing ## deliverables: Video & motion design,Visual identity,Campaign strategy ## Fast-tracking AI adoption through story ### The key insight Many small businesses feel overwhelmed by new technologies like AI. They’ve grown used to inefficiencies and often don’t realize what they’re missing. We needed to show not just how Dash works—but why it matters—using metaphors that made the pain points relatable and the solution real. ### The bold strategy We paired sharp creative with strategic foundations—conducting demographic research, creating personas, and building a campaign strategy. We then led end-to-end video production—from concept and scripting to animation, live action, and sound design—plus crafted battle cards to support positioning and adoption. ![A laptop resting on an orange table with an article on LocaliQ's website on the screen.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F6eb687667580527833bf8b40139251eef7a5ca33-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![The Dash icon on a tight rope balancing a tablet screen with the LocaliQ homepage showing.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F39c0f0d144f5dd4a2a0a849f891f0c501779920d-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Highlighting the cost of "business as usual" In the first explainer video, we opened with a real-world stat: 25% of calls go unanswered—and made it both funny and memorable with a live-action plumber who suddenly loses the bottom of his plunger. From there, we showed how Dash’s voice agent solves the problem. ![Purple to orange gradient](https://cdn.sanity.io/images/abes57fd/production/4e5e4e10455f86451d7a055463bb4ace637ff23a-2740x2000.jpg?auto=format) ## Turn AI into a power-up In the second Dash video, we showed how running a small business can feel like a never-ending race. Using a video game metaphor, we positioned Dash as the power-up that helps SMBs stop falling behind—and start winning. ![Orange to purple gradient](https://cdn.sanity.io/images/abes57fd/production/d87b71a15208f9283bdb8156d7bf7d890068bf90-2740x2000.jpg?auto=format) ## Make the hook relatable Advertising can often feel like casting a line and hoping for the best—so we hooked viewers with a fishing metaphor, using the humor of reeling in strange objects to make the problem instantly relatable. Then we brought Brand Amp’s unique value to life in a clear, memorable way. ![Purple to orange gradient](https://cdn.sanity.io/images/abes57fd/production/4e5e4e10455f86451d7a055463bb4ace637ff23a-2740x2000.jpg?auto=format) ## Bring the story to the site We also redesigned LocaliQ’s main website to reflect the same clarity and confidence. We used animation to tell the story, infographic-style layouts to highlight benefits, and real, relatable photography to replace stock. Bold, modular testimonials gave social proof a fresh, standout feel. ![LocaliQ's home page.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fc86d425d943a52f062678dd6bf9946b55595e260-1344x4976.png%3Fauto%3Dformat&w=1344&h=4976&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Takeaways for your next project ### Start with what they're feeling AI adoption doesn’t begin with features—it starts with empathy. Framing the product around familiar frustrations made the solution more relevant for our audience. ### Use metaphors to make it memorable Complex products need simple frames. Plungers, video games, and fishing lines helped turn abstract AI benefits into something people actually remember. ## Want to see more work? 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Big idea, small question, or something in between—we’re always up for a good chat about design, technology, and what’s next.