# Monster While Monster once ruled the scene, they were getting outdone by competitors. They knew they had to do something disruptive. They came to us to help revolutionize how we get jobs. ![Man in a truck scrolling on his phone with a fleet of trucks visible in the background.](https://cdn.sanity.io/images/abes57fd/production/09c6db3078c3cda4b4c2ee49807ccdcc0f87e536-2720x1200.png?w=1360&h=600&auto=format) ## expertise: Branding,Products ## deliverables: Product strategy,Research & testing,Video & motion design,Brand Strategy,Platform & app design,UX/UI design ## Helping people quickly find jobs they love ### The key insight While two-sided marketplaces are notoriously difficult, we saw some clear opportunities to treat job seekers better than all the competitors. If we could turn the tables and put job seekers more in control, we could motivate them to join—and then employers would quickly follow. ### The bold strategy Our goal was to make getting a job as easy as ordering pizza. We went through each and every little step of the process and made improvements so that job seekers could schedule and even get their first interview in less than 5 minutes. ![Smartphone screen showing a CDL barcode scanning step in a mobile app.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F559e7e22b1002392bedbfaa83fc8181e22ec9987-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Hand holding a smartphone displaying a nearby truck driver job listing in a mobile app.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F691f9fe89535959b144e22c886fa75c878034a39-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Truck driver seated in a cab looking at a mobile app on their phone, with a row of trucks visible outside.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F0855ca9b92b5ad20e3104e278b88cc26178d7ced-2720x1200.png%3Fauto%3Dformat&w=2720&h=1200&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Big vision, one small detail at a time For the initial phase, we focused on one vertical—truck drivers. That way, we could put our minds to details that would make the process truly better for this demographic. Way better. Leaps and bounds better. We created branding that was both specific and could be generalized. ![White stop sign icon on a purple gradient background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F311899af9df0dea886dd3cb56f4a578c31cebf70-632x632.png%3Fauto%3Dformat&w=632&h=632&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![White thumbs-up icon with lightning accents on a purple gradient background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fa334e0b43093840ad089b491d021d7ac520598fb-632x632.png%3Fauto%3Dformat&w=632&h=632&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Stylized white truck icon on a purple gradient background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F99eb5bc090d75052fc56d510ab33bb40d57c7fd2-632x632.png%3Fauto%3Dformat&w=632&h=632&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![White speedometer gauge icon on a purple gradient background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F932eee421a870a4ac7160c1f46de1294e70bd7ec-632x632.png%3Fauto%3Dformat&w=632&h=632&fit=cover&dpl=6a63a3383ffa7000085aaab1) > Boldium is an exceptional partner—true drivers of a consumer-centric experience that over delivered on the initial vision. They have become the partner that we cannot live without. They work in a very flexible, collaborative style that always seems to be there when we need them. At this point, having a planning meeting without the Boldium team would actually be irresponsible ;-) — Jonathan Hedlund ,Product Lead, Monster ## Eliminating applications. Forever. In our interviews, we learned that filling out applications was the number one complaint. On competitor platforms, job seekers had to apply again and again… and again. We scrapped that. Fill out your preferences and details, get verified once, and never fill out an application again. ![Four mobile screens showing a step-by-step job preference and driver profile setup flow.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F8ffc69406d55aa2a16aab208ca2cd2e895c91bfb-1666x2773.png%3Fauto%3Dformat&w=1666&h=2773&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## Putting job seekers in the driver's seat You know when you apply for a job and you have to wait on pins and needles to see if you get an interview? We eliminated that. If you're matched with a job you like, you can schedule an interview right then and there in the app. No more waiting to see if companies want to interview you. ![Mobile calendar screen for selecting a job start date.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fddb8e9b47d2679951a2e5f7bb44255978f20059b-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ![Mobile app screen showing nearby truck driving job listings.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F37b9ec3d0c0393f205443f69ab20a0e7d4262d33-1328x1328.png%3Fauto%3Dformat&w=1328&h=1328&fit=cover&dpl=6a63a3383ffa7000085aaab1) ## How about an interview right now? If job seekers are matched with an employer who’s online, they can get a phone interview right away. As in, right now. ![Hand holding a smartphone while selecting a time for a phone interview in a job app.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F51d9e350040fc64357b39272068ec1da65df48cc-2720x1200.png%3Fauto%3Dformat&w=2720&h=1200&fit=cover&dpl=6a63a3383ffa7000085aaab1) > Boldium challenges you to think of other angles and perspectives, and works with you every step of the way. Additionally, as a start-up project, their range of expertise has helped fill multiple needs as we moved from ideation to pilot to post-launch. — Alex Hunsucker,VP Product Management, Monster ## Want to see more work? [Branding](#branding-1-panel)[Marketing](#marketing-1-panel)[Products](#products-1-panel)[AI Solutions](#ai-solutions-1-panel) ![Nurse in scrubs that say On Lok on the left side chest ](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F1e4679cfe0418ceeb4edf388fca5d7e86c9bde43-2120x2120.png%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [On Lok](/work/on-lok) Inspiring seniors to embrace life - Brand Strategy - Visual identity ![Work boot displayed on a widescreen monitor with labeled feature callouts](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F5a6d9be338bf6908628df3b9d7f5e4fa5c7c3467-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Ariat](/work/ariat) Bringing new energy to an iconic work brand - Web design - UX/UI design ![A pair of hands holds up an iPad with the Good Chat interface visible on the screen](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fc8f93736a7df0c916d1e10de0878a2d288b4e02e-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Goodchat](/work/goodchat) Designing a simple way to bridge a divided nation - UX/UI design - Web design ![LocaliQ Dash logo on a blue gradient background](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fbb2d85ff6f167277b8ac8fb75197279c06a80957-2120x2120.png%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Gannett/LocaliQ videos](/work/local-iq-videos) Fast-tracking AI adoption through story - Video & motion design - Visual identity ![Laptop showing an Axiom lawyer profile with testimonial quote, ratings, and industry experience summaries.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F765c0f04330cc7602f3369345555081ff675e488-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Axiom](/work/axiom) Defining a product vision based on proactivity - Web design - Product strategy ![Nurse in scrubs that say On Lok on the left side chest ](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F1e4679cfe0418ceeb4edf388fca5d7e86c9bde43-2120x2120.png%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [On Lok](/work/on-lok) Inspiring seniors to embrace life - Brand Strategy - Visual identity ![Hand touching a yellow fabric with a bead of water on it](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2bc278ce57b2fe39ecbdf722d946523a4545816d-2720x1200.png%3Frect%3D760%2C0%2C1200%2C1200%26w%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Weev](/work/weev) Digitizing the footwear creation process - Web design - Product strategy ![Smartphone displaying an AVEVA social media ad about building a digital twin, with additional ad variations shown in the background.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2206e1fe74f31b8a21c04cb6cfcf781f64d57c0c-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [AVEVA](/work/aveva) Lead with trust, not just tech - Web design - Ad creative ![Laptop showing an Axiom lawyer profile with testimonial quote, ratings, and industry experience summaries.](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F765c0f04330cc7602f3369345555081ff675e488-1060x1060.jpg%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Axiom](/work/axiom) Defining a product vision based on proactivity - Web design - Product strategy ![Hand touching a yellow fabric with a bead of water on it](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F2bc278ce57b2fe39ecbdf722d946523a4545816d-2720x1200.png%3Frect%3D760%2C0%2C1200%2C1200%26w%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Weev](/work/weev) Digitizing the footwear creation process - Web design - Product strategy ![LifePlus smart watch on someone's wrist, being held up to check their glucose levels](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2Fc7c94a06641a0e80e67914b9538a43ec6890e83a-872x872.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [LifePlus](/work/lifeplus) Transforming the way diabetics manage health - AI product design - Wearables ![Rendering of a sleek racecar with the Autodesk logo on its fender](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F62bbaabb6503bc063c6ca1cffd854939ca10db37-864x864.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Autodesk Fusion 360](/work/autodesk-fusion-360) Galvanizing a revolution in manufacturing - UX/UI design - Video & motion design ![Cropped corner of a laptop screen with the LocaliQ dashboard open](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F50806ab03b691e5b43fb67b0e6a8a64f7c29b771-1496x1496.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Gannett/LocaliQ Design](/work/local-iq-ai-design) Designing AI that’s powerful—and personable. - AI product design - Branding ![Various shapes with faces — a rectangle, curve, circle, and triangle — stacked on top of eachother, with sparkles](/.netlify/images?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fabes57fd%2Fproduction%2F261ca10e508f8bdf6abe7b1dab70ee5efbb56b4f-1200x1200.webp%3Fw%3D1060%26h%3D1060%26auto%3Dformat&w=1060&h=1060&fit=cover&dpl=6a63a3383ffa7000085aaab1) [Magic Tale](/work/magic-tale) Building an AI platform to boost literacy - AI product design - AI development ## Say hello, we love meeting new people. Big idea, small question, or something in between—we’re always up for a good chat about design, technology, and what’s next.