myStain was recognized by MediaPost as the best “Branded Content App” at the 2012 Appy Awards in San Francisco on Monday.

The competition in the category was stiff. The other finalists included Pixar’s Puss in Boots by Movie Storybook and Time2Brushby Brunner for GSK Aquafresh, also great apps.

Why did they choose myStain? Could have been the over 100,000 downloads. Or, the fact that half the users shared the app on Facebook, Twitter or email. Or that the app provided Clorox with free promotional advertising in major publications like People and Redbook for the first time in the history of the company. But we like to think it was that we helped thousands of poor souls out of a mess 🙂

We’d like to thank our amazing collaborators at Clorox, MediaPost, who created the Appy Awards and the judges themselves. They included a panel of mobile industry veterans, advertising and marketing execs, developers, and editors at top publications like Engadget and Macworld. Maybe one of them spilled their coffee while judging!