Automation Anywhere

Automation Anywhere automates repetitive business processes to boost productivity and free up humans to focus on more important work. They asked us to update their home page and create a video to clarify what they do and bring it to life.

expertise:

Marketing

deliverables:

Ad creative,Video & motion design,Content strategy & copywriting,Web design

Adding life to automation

The key insight

Not everyone comes to AI and automation from the same place. Some are eager to adopt; others are wary. Automation Anywhere needed to speak to both, establishing their credibility at the forefront of innovation while grounding their message in tangible, everyday improvements for real people.

The bold strategy

We anchored the top of the home page with a continuously moving stat ticker and live news feed to demonstrate real-world impact from the start. As visitors scroll, the narrative shifts to practical benefits and clear paths forward. An animated video we produced brings it to life, showing what a better day at work, and at home, actually looks like with AI and automation.

Illustration of office workers around a conference table, watching a female coworker give a presentation.

Smartphone displaying the Automation Anywhere product page against an orange background.

Videos that hit home

We created a super easy to understand, light-hearted “day in the life of” video series to generate excitement—and alleviate anxiety—among the people who will actually be using automation software. The videos feature office workers stuck in a life of drudgery, until Automation Anywhere software comes to the rescue. It improves their work life and gives them more time to do the things they love at home. Like giving pet turtles extra TLC 🙂

Supporting people, not replacing them

Automation Anywhere isn’t about replacing people with robots. It’s about helping them focus on high-value tasks instead of mundane, repetitive ones. From the copy to the imagery, we highlighted the experiences of real clients and real benefits.

Full Automation Anywhere homepage highlighting intelligent automation products and customer results.

Stat-backed credibility

We created a case study treatment that emphasizes impressive numbers and specific use cases. The numbers reinforce Automation Anywhere’s credibility, while the use cases help prospective clients find something they can relate to.